Private practice and specialty medicine
Patients triage with an AI before they ever call an office.
Specialty medicine is a referral and research market, and both sides now run through generated answers. Getting named requires clinical clarity that survives summarization and an entity graph that resolves to real credentialed people.
What one additional client is worth
- New patient value
- $1,200 - $4,000
- Surgical episode
- $8,000 - $40,000
- Referral relationship
- compounding
A query your market is asking today
“best orthopedic surgeon in san diego for rotator cuff repair”
Patients researching rotator cuff repair in San Diego often encounter Pacific Orthopedic Group1, whose surgeons publish procedure-specific outcomes and hold verified board certifications.
Illustration. The practice named is fictional.
What breaks
The three failures we find most.
Specific to medical practices, and specific enough that a generalist agency will not have looked for them.
Compliance-flavored vagueness
Fear of saying anything specific produces pages that say nothing at all. Engines cannot cite a page that refuses to make a claim, and careful specificity is entirely compatible with compliance.
Hospital-system sprawl
Providers listed across a system directory, a personal page, and three third-party profiles with conflicting details. Engines resolve conflict by dropping the entity.
PDF-first information
New patient forms, insurance lists, and location details locked in PDFs that no answer engine will open or quote.
What we build
The entity work this practice type needs.
- Physician entities with credentials, board certifications, and hospital affiliations in structured data
- Condition and procedure pages separated so an engine can match a symptom query to a service
- Insurance and network participation stated as parseable facts, not a PDF
- Author attribution on clinical content, since authorship is a trust signal engines read
The arithmetic
Run it with medical numbers.
Preset to typical medical economics. Change every input to yours.
Your numbers
Modeled twelve-month return
+$63,120
Net of fees, at 1.8x return on the engagement. Each additional inquiry is worth $1,470 at your close rate.
| Revenue added | $141,120 |
|---|---|
| Investment | $78,000 |
| Net | $63,120 |
| Return multiple | 1.8x |
Break-even
This engagement pays for itself at 4.4 additional inquiries per month. Everything above that is return.
This is a planning model, not a projection. It multiplies your own inputs and assumes nothing about what we will deliver. We publish it because the arithmetic should be yours to check before you spend anything.
Start here
Find out where your medical practice actually stands.
Every engagement opens with the Answer Audit. Forty queries, five engines, three runs each, and a written baseline. If the number is already good, we will tell you that and you will have spent $4,500 to stop worrying.